University of Edinburgh – Location Data

Three years of exciting growth for Scotland

Three years of exciting growth for Scotland

March 2023

Scotland has the potential to be centre stage in the growing global geospatial industry.

There are some exciting things happening in this arena in Scotland! Location Data Scotland, working with our partners are focused on accelerating the growth of this nascent industry in Scotland, underpinning public services, helping protect our environment and delivering economic growth through the creation of new products and services using the power of location data. Now in our third year we are seeing our community grow, we’re having conversations with the key decision makers and we’re tackling the skills issue.

Ashley Stewart, Lead on Location Data Scotland talked to Business Insider magazine about how location data can help Scottish businesses to thrive. Read the interview here.

Call for Partners – Scottish Tourism Industry to Trial Geotourist’s Data Dashboard

February 2023

Scottish Government fund ground-breaking Tourism Data initiative with University of Dundee expert in place branding and Geotourist Analytics.

Geotourist and Dr Keith Dinnie, from the University of Dundee, are undertaking a shared project to identify and assess Geotourist’s economic and social benefits to Scottish tourism – with a call to Scottish Destination Management Organisation and tourism-related organisations to take part. With 20 spaces on offer, each partner will have a Geotourist multimedia trail created – to showcase their destination or brand – with access to Geotourist’s data dashboard to assess and analyse the results. The project runs until May 2023, with results released in a paper authored by Dr Keith Dinnie, an industry report co-authored by Dr Keith Dinnie and Geotourist CEO, Shaon Talukder, and an online event for Scottish tourism industry stakeholders.

Building on existing links between Geotourist and the Scottish tourism industry, the digital storytelling tours will be hosted on the Geotourist platform and generate data bespoke to each of the 20 project partners. Under the supervision of Dr Keith Dinnie, interviews will be conducted with the partners to assess the potential for Geotourist to deliver economic and social benefits to organisations and their destinations.

With significance on a global scale, this project will help Scottish tourism organisations to unlock data sets that have not been measured or previously accessed. The data generated by destinations’ own visitors removes the need for a third-party data provider or the general data pool to provide destination leaders with accessible, actionable insights that reveal which activities are delivering real visitors in and which are losing organisations money. The goal is to help destinations accelerate their economic growth by using data to focus on the activities that their visitors would travel for.

Shaon Talukder, CEO, of Geotourist said:

“We’re thrilled to be working with Dr Keith Dinnie of the University of Dundee to help destination management organisations and other tourism stakeholders across Scotland understand how Geotourist-generated data can support their economic activities and drive visitor engagement. We’re hugely committed to the visitor economy in Scotland and are looking forward to bringing more destinations on board during this research project.”

If you’d like to take part, please contact partnerships@geotourist.com.

A widening GIS skills gap in Scotland

November 2022

A recent round table hosted by Location Data Scotland, in conjunction with AGI-Scotland and the University of Edinburgh, saw a meeting of minds between industry, Government, academia, and research to consider the geospatial skills gap in Scotland.

Geography is viewed as a social science within the Scottish curriculum; however, this currently downplays the element of GIS and its importance as a source of employment. The ability to link geography with computing science in schools to help put geospatial on the map! Qualifications also need to be considered at all levels – SQA, college and university.

Schools, colleges, and universities are promoting data science as a key career path for students. Huge opportunities are opening up across the world and salaries in this area are leading the charge, however GIS analysis is not considered under the umbrella of data science. If it is to be taken seriously as a career path, awareness raising is required to showcase the opportunities and consideration must be given as to where it is introduced – school or college or university courses – apprenticeships – jobs?

There is a need in geospatial sector to develop a campaign similar to the one launched a few years ago in the Construction sector – GoConstruct – an online resource for anyone looking for a career in the construction and built environment sector. A campaign like this will significantly increase the awareness of geospatial and ultimately the skills base for geospatial in Scotland.

Bruce Gittings, Chair of AGI-Scotland said “We want to put Scotland at the centre of an international geospatial stage so we can attract technology entrepreneurs, promote start-ups and bring research to this country. To do this we need a diverse base of skilled professionals, building on Scotland’s geospatial heritage and a growing data science sector. While our universities lead the world in aspects of this GIS and remote sensing, we need to expose students in schools and colleges to the benefits and potential of this technology, as well as ensuring we have appropriate professional development opportunities for those at all career stages. Having access to industry networks such as Location Data Scotland and AGI Scotland is essential to help address this skill challenge and identify appropriate solutions.”

Have your Say!

A survey was launched in May 2022 and a series of roundtables are underway to consider the findings and discussion a shared vision for tackling the challenges. If you want to join a roundtable, contact ashley.stewart@optimat.co.uk